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Elements and Performance Criteria

  1. Determine the commercial structure of a retail business.
  2. Research retail leasing arrangements.
  3. Review retail inventory processes and structures.
  4. Research the retail customer.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review a retail business's strategy, structure and profitability to determine:

business objectives

breakeven point and profitability

internal and external factors impacting on performance

identify costs of establishing a new retail store, including:

store design

fitout

stock

legal and accounting

security

point of sale equipment

bank guarantee

recruitment and training

marketing

review the following retail merchandise performance and document a report on merchandise performance:

profit margins

sell-through rates

inventory stock holding

sales per square metre

research the target market of a retail organisation and document strategies to engage the target customer.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

role of a retail strategy and common retail objectives

role of a merchandise strategy and common merchandise objectives

retail profit and loss statements:

role

key metrics:

sales

gross profit

net profit

cost of goods sold

expenses:

fixed

variable

key commercial elements of a retail business strategy:

sales turnover

profit

investment in inventory

investment in retail space

common retail organisational structures and roles and responsibilities of key functions:

operations

marketing

warehousing

stores

buying

planning

visual merchandising

common costs and considerations associated with establishment of a retail space:

leasing costs

bank guarantee

design costs

fit-out costs

utilities

stock

equipment

recruitment

staff training

marketing

legal

leasing agreements and terms

key internal and external factors impacting retail productivity and performance

value of retail product at cost and retail

organisational merchandise structure:

categories

sub-categories

ranges

key retail financial metrics considered in merchandise management:

sales

gross profit

sell-through

rate of sale

average sale price

unit sales

markdown percentage

sales plan

principles of inventory management and performance

key considerations in managing physical retail environments:

sales targets

store presentation standards

service standards

stock holding

promotion strategies

team structure.